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by Arseniy on Jan 30, 2024
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AR solutions, including interactive marketing, digital fashion, gamification, virtual fitting rooms and try-on experience, are gaining considerable traction in fashion retail. World Market Trend Watch anticipates significant growth in the global augmented reality market within retail only, projecting a surge to USD 7204.62 million by 2027, with an expected growth rate of 24.1% from 2023.